Social Media Communication

Faculty

Faculty of Engineering and Computer Science

Version

Version 1 of 20.12.2024.

Module identifier

11B1839

Module level

Bachelor

Language of instruction

German, English

ECTS credit points and grading

5.0

Module frequency

only summer term

Duration

1 semester

 

 

Overall workload

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

Teaching and learning methods
Lecturer based learning
Workload hoursType of teachingMedia implementationConcretization
30Seminar-
15Laboratory activity-
15Learning in groups / Coaching of groups-
Lecturer independent learning
Workload hoursType of teachingMedia implementationConcretization
40Work in small groups-
30Creation of examinations-
10Preparation/follow-up for course work-
10Reception of other media or sources-
Graded examination
  • Project Report, written or
  • Presentation
Ungraded exam
  • Field work / Experimental work
Recommended prior knowledge

Basic knowledge in Computer Science and Design

Literature

Jeremy Harris Lipschultz: Social Media Communication: Concepts, Practices, Data, Law and Ethics, Routledge 2017, 2nd edition.
Guy Kawasaki/Peg Fitzpatrick: The Art of Social Media: Power Tips for Power Users Hardcover – Portfolio 2014

Applicability in study programs

  • Media & Interaction Design
    • Media & Interaction Design B.A. (01.09.2024)

    Person responsible for the module
    • Ramm, Michaela
    Teachers
    • Ramm, Michaela
    • Mett, Christoph
    Further lecturer(s)

    Luna Brumund