Enterprise and Globalisation

Faculty of Business Management and Social Sciences

Version 22.0 of 08/06/2020

22B0717

Enterprise and Globalisation

• Internationale Betriebswirtschaft und Management (B.A.)
• International Management (B.A.)
• Betriebswirtschaft und Management - WiSo (B.A.)
• Betriebswirtschaft im Gesundheitswesen (B.A.)
• Wirtschaftsrecht (Bachelor) (LL.B.)

2

The increasing interconnectedness of national economies and the growing intensity of competition on markets requires firm planning of company's internationalisation strategies and their implementation at a high conceptual level. The aim of this module is for students to understand the interplay of globalisation and change of socio-political and economic framework conditions on the one hand, and also the necessary strategic and operative adaptation processes on a microeconomic level. They also learn about the background and motivations.

• Foundations of international management
• Determinants of internationalisation
• Basic management needs in international companies
• Function-related international management
• Risk management for companies working internationally
• Regional and cultural dimensions in international management

Knowledge Broadening
Students are able to recognise the significant challenges for companies which work internationally and are able to describe typical action strategies of companies and understand their logic.
Knowledge Deepening
Students are able to clarify on the basis of case study examples to recognise the world-wide trade relationships from stylised facts (equilibrium/disequilibrium), name their possible causes and assess the potential consequences for the national economic and microeconomic activity.

Students have a critical understanding of world-economic order and its institutions, and recognise the significance of international legislation and treaties for decisions made by companies operating globally.

Instrumental Skills and Competences

Communicative Skills and Competences

Systemic Skills and Competences

Lectures, seminars, case studies, role plays, group work

International Economics

Mayer, Peter

• Mayer, Peter
• Skala, Martin
• Trabold, Harald
• Hirata, Johannes

5

• Daniels, John D.; Radebaugh Lee H., Sullivan Daniel P.: International Business, Upper Saddle River, 15th ed., 2015
• Cavusgil, S Tamer, Knight, Gary, Riesenberger, John: International Business, Upper Saddle River 2015
• Rugman, Alan / Collinson, Simon: International Business, 2012

• Homework / Assignment
• Two-Hour Written Examination
• Portfolio exam

graded examination

Oral examination/assignment/written examination (2 hours)/ presentation

An advanced knowledge of the problems presented and the ability to apply concepts to real cases

1 Term

Winter and Summer Term

English