Principles of Event Management

Faculty of Business Management and Social Sciences

Version 9.0 of 10/27/2020

22B1293

Principles of Event Management

• Betriebswirtschaft und Management - WiSo (B.A.)
• Öffentliches Management (B.A.)
• Wirtschaftsrecht (Bachelor) (LL.B.)
• Internationale Betriebswirtschaft und Management (B.A.)

1

This module introduces the students to the event market. It offers an overview on different event types, the regional economic impacts of events as well as current issues and trends within the industry. The students also gain first insights into the management of events, which includes topics such as service management, quality management and project management of events.

• 1. The event market (with a focus on business events)
• 1.1. Introduction
• 1.2. Exhibitions and trade shows
• 1.3. Association events
• 1.4. Corporate Events
• 1.5. Mega events, sports and leisure events
• 1.6. Event sponsoring
• 1.7. Regional economic impacts of events
• 1.8. Sustainable Events
• 1.9. Trends in event management
• 2. Managing events
• 2.1. Management of services
• 2.2. Quality management
• 2.3. Project management

Knowledge Broadening
Students who successfully complete this module

- know the different types of events as well as the responsibilities of key players within the industry.
- gained insights into the regional economic impact of events (particularly for Germany).
- are familiar with the peculiarities of events as services and forms of live communication and the effects on quality management.
- understand project management as an important basis for successful events.
Knowledge Deepening
Students who successfully complete this module

- can critically discuss and evaluate economic, environmental and social impacts of events.
- can name and assess chances and risks of different events as well as related consequences.
Instrumental Skills and Competences
Students who successfully complete this module

- can apply important project management methods and tools.
- develop and assess event budgets.
Communicative Skills and Competences
Students who successfully complete this module demonstrate effective communication and team working skills.
Systemic Skills and Competences
Students who successfully complete this module can identify, determine and assess successful management structures and decision-making processes.

LecturesCase studiesGroup work

none

Werner, Kim

• Werner, Kim
• Große Ophoff, Markus
• von Papen, Jost

5

Allen, J., O'Toole, W., Harris, R., & McDonnell, I. (2011). Festival and Special Event Management. (5th ed.) Milton: Wiley

Beech, J., Kaiser, S., & Kaspar, R. (2014). The Business of Events Management. Harlow, UK: Pearson

Getz, D. (2005). Event Management and Event Tourism. New York: Cognizant Communications Corporation

• Two-Hour Written Examination
• Portfolio exam

1 Term

Winter and Summer Term

English