Corporate Social Responsibility (english)

22B1777

Bachelor

English

5.0

only summerterm

1 semester

Sustainability has become one of the most important social issues worldwide. The requirement of sustainability is rooted in the finite nature of the world's resource extraction and pollution absorption capacity, and in the still unresolved issue of intra- and intergenerational equity and the fundamental threat to life posed by species extinction. Building on this, the material throughput of the global economy is fundamentally limited in terms of sustainability; combined with fundamental principles of equity, this has far-reaching implications for all stakeholders. Against the background of the limited material throughput, operational sustainability management by a company is therefore an important prerequisite for limiting the world's resource extraction and pollution absorption capacity and for helping to ensure that the exploitation of people and the extinction of other living beings does not become entrenched or progress further as a result of short-term profit-seeking. At the same time, it is precisely these limitations and sustainable action that can open up new prospects for companies in terms of sales and earnings growth.

1. basics of the sustainability concept (term, guiding principles, dimensions, actors).

2. corporate responsibility as the basis for environmentally and socially compatible action (CSR)

3. demands, possibilities and barriers of business sustainability management

4. instruments of sustainable resource management

5. sustainable management and consumer behavior

6. process of strategic sustainability management (strategic business areas, market segmentation, selection and positioning)

7. concept and characteristics of a sustainable marketing mix (incl. logistics)

8. systematic contradiction management (incl. stakeholder management)

9. change management as a basis for long-term change in organizational and management systems

10. sustainability controlling

11. practical contacts: Companies involved in sustainability, DBU, Agenda working group etc.

12. self-experience of sustainable living.

13. conceptions and implementation approaches of sustainable human resource management.

Translated with www.DeepL.com/Translator (free version)

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Portfolio exam or
• Portfolio exam

PFP-1 covers 100 points and consists of a report (R), a multiple choice written exam (AWV), a presentation (PR), an a wirtten paper (HA). R and PR are weighted by 30 points each. AWV and HA are weighted by 20 points each.

PFP-2 covers 100 points and consists of a written examination (K1) and a report (R). K1 and R are weighted by 50 points each.

PFP-1

Reort: approx. 15-20 minutes with written report of approx. 5-8 pages
Multiple choice written exam: in accordance with the valid study regulations
Presentation: apprx. 15-20 minutes
Written papaer: approx. 8-12 pages
PFP-2:

Written examination: in accordance with the valid study regulations
Report: presentation of approx. 20-40 minutes with written report of approx. 5-10 pages
The requirements are specified in the respective lectures.

Basic knowledge of controlling, finance, logistics, marketing, human resources.

Students who have successfully studied this module will develop the competence to work inter- and transdisciplinarily with different disciplines.

Students who have successfully studied this module will have detailed, comprehensive knowledge of sustainability in the business disciplines.

Students are able to critically reflect on business activities in terms of sustainable development.

Students who have successfully studied this module will be able to interpret the various analytical models for corporate sustainability management and make them useful for management decisions.

Students who have successfully studied this module will be able to understand complex interrelationships between social, economic and environmental issues and to work out practical solutions.

Students who have successfully studied this module will be able to confront the contradictions that arise in corporate sustainability management in a communicative manner and resolve them in an action-oriented manner.

Students are able to develop their own basic normative understanding of their profession and implement it strategically and operationally.

The CSR module supplements the classic basic modules of business administration (e.g. controlling, logistics, human resources) with the perspective of responsible corporate management.

• Business Law, LL.B.

• International Business and Management, B.A.

• Public Management, B.A.

• Business Management in the Health Sector, B.A.

• International Management, B.A.

• International Economics and Sustainability B.A. (01.09.2024)

• Business Administration and Management, B.A.

• Griese, Kai Michael

• Griese, Kai Michael