Advanced Topics in Marketing (abroad)

22B1797

Bachelor

English, French, Spanish, Russian, Chinese

5.0

winter- and summerterm

1 semester

This module will be attended abroad.

This module is designed to complement the two previous marketing modules in terms of content, while also deepening marketing knowledge. 

Possible teaching topics include:

1. Marketing Mix
2. Marketing Controlling
3. Brand Management
4. Service Marketing
5. International Marketing
6. Sustainable Marketing
7. Digital Marketing
8. Employer Branding 

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

In accordance with the course offer of the (partner) university abroad.

• Other

In accordance with the course offer of the (partner) university abroad.

In accordance with the course offer of the (partner) university abroad.

In accordance with the course offer of the (partner) university abroad.

• Students who have studied this module have an expanded knowledge of marketing, supplemented by relevant aspects.
• The students can explain this new knowledge, exemplify it with examples and place it in the general marketing context.

• Students are able to understand, interpret and discuss the topic area they have chosen.
• Students are able to critically reflect on their chosen subject area and to justify their own arguments in a professionally correct manner.
• Students are also able to deepen their knowledge independently beyond the subject discipline.

• Students can classify, analyze and reflect on the selected marketing topic.
• Students can apply their knowledge correctly in relation to the situation.
• They can reflect on their own arguments as well as those of others, check them and weigh up different points of view against each other against the background of professional plausibility.

• Students will learn, analyze, and interpret relevant theories, methods, and content in their chosen field.
• Students know the specific vocabulary from this area and can apply it context-specifically.
• Students can apply their knowledge and develop practical solutions according to the state of the art.

Students become familiar with new areas of marketing and are able to develop innovative solutions for selected problems in a professionally sound manner.

• Students are able to identify technically correct solutions to problems and to present and discuss them in discourse with representatives of the subject area as well as with people from outside the subject area.
• Students can consider and reflect on different points of view and interests.

Students learn about central framework conditions of professional action in marketing and can assess and reflect on their individual qualification profile.

The module complements the modules of the marketing specialisations. 

• International Management, B.A.

• Business Administration and Management, B.A.

• Franke, Jürgen

• Franke, Jürgen