Digital Marketing

Faculty

Faculty of Business Management and Social Sciences

Version

Version 1 of 22.07.2024.

Module identifier

22M1089

Module level

Master

Language of instruction

German

ECTS credit points and grading

5.0

Module frequency

only winterterm

Duration

1 semester

 

 

Overall workload

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

Teaching and learning methods
Lecturer based learning
Hours of workloadType of teachingMedia implementationConcretization
45LecturePresence-
Lecturer independent learning
Hours of workloadType of teachingMedia implementationConcretization
30Preparation/follow-up for course work-
42Study of literature-
33Other-
Graded examination
  • Written examination or
  • Oral presentation, with written elaboration or
  • Portfolio exam
Literature

- Kreutzer, Ralf T.: Online Marketing

- Kreutzer, Ralf T.: Social-Media-Marketing kompakt: Ausgestalten, Plattformen finden, messen, organisatorisch verankern

- Schwarz-Musch, Alexander / Tauchhammer, Alexander / Guetz, Bernhard: Quick Guide Digital Marketing Roadmap: Analyse, Konzeptentwicklung und Erfolgsmessung Ihres Digitalen Marketings

- Detscher, Stefan: Digitales Management und Marketing: So nutzen Unternehmen die Marktchancen der Digitalisierung 

Jeweils in aktueller Auflage

Applicability in study programs

  • Business Management
    • Business Management, M.A.

    Person responsible for the module
    • Roll, Oliver
    Teachers
    • Roll, Oliver