Management II

Institute of Communication

Version 12.0 of 12/21/2022

74M0020

Unternehmensführung II

Kommunikation und Management (M.A.)

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The development, planning, implementation, and evaluation of strategies requires meta-knowledge on how management decisions emerge in organizations. This metaknowledge particularly refers to the specific contexts of strategy formulation and to the constitutive role of communicative practices for management. Also, these practices are constitutive for the development and implementation of digitized business models. Aside from rationalist perspectives, interpretive approaches in organization and management studies explain and empirically explore the contexts of management decisions and strategies.

• - Theory of the firm
• Strategy-as-practice
• Organizational properties and the development and implementation of organizational strategies as well as digitized business models
• Digital leadership

Schwägerl, Christian

• Fuhrberg, Reinhold
• Knorre, Susanne
• Schwägerl, Christian

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Alvesson, M. and D. Karreman (2000): Taking the linguistic turn in organizational research: Challenges, responses, consequences. Journal of Applied Behavioral Science 36, 136-158. doi.org/10.1177/0021886300362002

Freeman, R. E. (1984). Strategic management: A stakeholder approach. Cambridge: Cambridge University Press.

Golsorkhi, D., Rouleau, L., Seidl, D., & Vaara, E. (Eds.). (2015). Cambridge Handbook of Strategy as Practice (2nd ed.). Cambridge: Cambridge University Press. doi:10.1017/CBO9781139681032

Kieser, A. & Ebers, M. (2019). Organisationstheorien. 8. Aufl. Stuttgart: Kohlhammer.

Mintzberg, H. (2009). Managing. San Francisco: Berrett-Koehler.


Putnam, L.L. & Mumby, D.K. (eds.) (2013). The SAGE Handbook of Organizational Communication. Advances in Theory, Research, and Methods. Thousand Oaks: Sage.

Rüegg-Stürm, Johannes & Simon Grand (2019). Das St. Galler Management-Modell. Management ineiner komplexen Welt. Bern: Haupt.

Schreyögg, G. & Koch, J. (2020). Management. Grundlagen der Unternehmensführung. 8. Aufl. Wiesbaden: SpringerGabler. doi.org/10.1007/978-3-658-26514-4

Vaara, E. & Whittington, R. (2012). Strategy-as-Practice: Taking Social Practices Seriously. The Academy of Management Annals 6(1), 285-336. doi.org/10.1080/19416520.2012.672039

Weick, K.E. (1995). Sensemaking in Organizations. Thousand Oaks: Sage.

Whittington, R. (2006). Completing the Practice Turn in Strategy Research. Organization Studies 27(5), 613-634. DOI: 10.1177/0170840606064101

• Homework / Assignment
• Oral Presentation / Seminar Paper
• Two-Hour Written Examination
• Viva Voce

Work samples, written

1 Term

Only Summer Term

German