Marketing-Decisions: Business Games
- Faculty
Institute of Management and Engineering
- Version
Version 7.0 of 03/03/2021
- Code of Module
75B0250
- Modulename (german)
Marketing-Entscheidung (FS/PP)
- Study Programmes
- Betriebswirtschaft und Management - IMT (B.A.)
- Wirtschaftsingenieurwesen (Bachelor) (B.Sc.)
- Wirtschaftsinformatik (B.Sc.)
- Level of Module
3
- Responsible of the Module
Litfin, Thorsten
- Lecturer(s)
- Litfin, Thorsten
- Rethschulte, Antje
- Credits
5
- Concept of Study and Teaching
Workload Dozentengebunden Std. Workload Lehrtyp 10 Vorlesungen 46 betreute Kleingruppen Workload Dozentenungebunden Std. Workload Lehrtyp 45 Veranstaltungsvor-/-nachbereitung 34 Referate 15 Literaturstudium
- Recommended Reading
Larréché/Gatignon (1998): Markstrat3: The Strategic Marketing Simulation
- Graded Exam
- Presentation
- Homework / Assignment
- Viva Voce
- Ungraded Exam
Regular Participation
- Examination Requirements
- Duration
1 Term
- Module Frequency
Only Winter Term
- Language of Instruction
German