Business-to-Business-Marketing

Faculty: Institute of Management and Engineering

Version: Version 13.0 of 11/18/2020

Code of Module: 75M0167

Modulename (german): BtB-Marketing

Study Programmes: Wirtschaftsingenieurwesen (Master) (MBA)

Level of Module: 4

Responsible of the Module: Blümel, Frank

Lecturer(s)

Blümel, Frank
Litfin, Thorsten
Rethschulte, Antje

Credits: 5

Concept of Study and Teaching

Workload Dozentengebunden
Std. Workload	Lehrtyp
18	Vorlesungen
2	Übungen
2	Prüfungen
Workload Dozentenungebunden
Std. Workload	Lehrtyp
50	Literaturstudium
23	Kleingruppen
50	Prüfungsvorbereitung

Recommended Reading: Backhaus, K./Voeth, : Industriegütermarketing, 10. Auflage, 2014

Kuhn, M./Zajontz, Y.: Industrielles Marketing, München 2011

Pförtsch, W./Godefroid, P.: Business-to-Business-Marketing, 5. Auflage, 2013

Seiter, M.: Industrielle Dienstleistungen, 2. Auflage, 2016

Werani, Th.: Business-to-Business-Marketing, 2012.

Graded Exam

Viva Voce
Two-Hour Written Examination

Examination Requirements

Duration: 1 Term

Module Frequency: Only Winter Term

Language of Instruction: German