International Event Management Shanghai (B.A.)
Program structure
Structure of the program
The six-semester "International Event Management Shanghai" Bachelor’s degree program is a full time degree program for Chinese students. The venue is the Shanghai University of International Business and Economics (SUIBE) in Shanghai, China. Students must complete a two-semester preparatory course before the start of the studies.
Modules
- Basic Principles of Law
- Contemporary Chinese History
- Basic Principles of Marxism
- Mao Zedong & Deng Xiaoping Theory
- Political Economics
- Contemporary Chinese Politics
- Introduction to the MICE Industry
- Principles and Practices of Event Management
- Linear Mathematics
- Algebra Mathematics
- Chinese Literature
- Physical Education
- Computer Basics
- Microeconomic Theory and Policy *
- English – Reading & Writing 1
- English – Listening & Speaking 1
- Probability Mathematics
- The Global Event Market *
- Principles of Marketing *
- Principles of Business Management *
- Intercultural Communication and Academic Writing *
- English – Listening & Speaking 2
- English – Reading & Writing 2
- Finance, Risk & Legal Issues in Event Management *
- Strategic Management (incl. Business Game) *
- Cultural Management *
- German 1
- Event Regulations and Policies
- Electives
- Trade Show Participation and Experience Management *
- Human Resource Management and Leadership *
- Hospitality Management
- Accounting
- Trade Fairs & Exhibitions Management
- Sustainable Event Management and Evaluation
- Corporate Events and Event Sponsoring *
- Event Design and Value Creation *
- Macroeconomic Theory and Policy **
- Event Marketing and New Media
- Financial Management
- Electives
- Management of Venues and Event Destinations *
- Conference, Convention and Meetings Management *
- Empirical Research Methods and Thesis Writing*
- Entrepreneurial Management *
- Practical Event Project
- Digitalisation and Technology in the Event Industry
- Electives
- Internship (event related issues – practical experience)
- Bachelor Dissertation (including coaching) **
* These modules are taught by professors of the University of Osnabrück in English.
** These modules are taught by lecturers of the University of Osnabrück and lecturers from SUIBE.
Modules without asterisks are taught by professors of the SUIBE in Chinese language.
Semester abroad for students from Osnabrück
The course is intended exclusively for Chinese students. However, students from Osnabrück have the opportunity to complete a semester abroad. If you are interested in studying abroad at SUIBE, you will find further information on the following page.
Semester abroad at the Shanghai University of International Business and Economics (SUIBE), China